New Product or Service Launch
Launching a new product or service isn't as simple as partnering with a local retailer and stocking their shelves with the product or, in the case of a service offering, placing an ad in a magazine or the Yellow Pages.
It takes careful strategic planning to define key attributes of the offering as well as its intended target market in order to properly position it within the marketplace. Consumer decision processes and competitive analysis also play a critical role in launching any new product or service, as does post-purchase behavior.
Marketing Max can help your company launch its new product or service—or even re-launch an existing one—by implementing a proven step-by-step process to move through the various stages of launch. And while this process is by no means simple, we've all but eliminated those steps that typically sidetrack many marketers when dealing with new product or service launches.
Push or Pull?
There are two basic promotional strategies to chose from when bringing a product or service to market: push promotion or pull promotion.
Using a push strategy, the product or service is "pushed" through various trade channels and ultimately to the consumer. The goal with a push strategy is to induce channel members to carry the product or service and promote it to consumers.
A pull strategy calls for marketing and advertising that targets the consumer directly; thereby creating a demand for the product or service. If effective, consumers will seek out the product or service from channel members who will in turn demand it from the producer.
Ready?
Contact us today and let's grow your business!
What We Do
- Strategy & Planning
- Creative Services
- Direct Mail & Email
- Brochures & Flyers
- Corporate Identity
- Website Design
- Online Marketing
- Print Advertising
- New Product Launch
- Copywriting
- Public Relations
- Customer Relations
- Indoor/Outdoor/Transit
- Lead Generation
- Contests & Sweepstakes
- Multimedia Presentations
- Guerrilla Marketing/PR
- Radio/Television
- Tradeshows & Events
- Recruitment & Training
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Mailing Address: 731 Duval Station Rd, STE 107-311 / Jacksonville, FL 32218
v. 800.997.5898 f. 404.581.5898 e. max@marketingmax.com
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