Marketing Max - Creative Services and Marketing Solutions for Your Business

Two-Hour Strategic Telephone Consultation

Many of our small business clients just need some advice and direction—where to begin when it comes to marketing, advertising and PR. 

In this two-hour phone call, we'll discuss where you are and where you want to be.  We'll talk about your target market and offer our ideas on how to best reach them.  We'll have one or two of our team members on the call and we ask that you have no more than three to keep the discussions focused.

After the call and a day or so later, we'll provide you with a recap—a 2-4 page outline of our discussion and a few recommendations on where to go and what to do next.

General Telephone Consultation

Perhaps you're in need of advice on a particular project, campaign, idea, or even how to build a marketing team. Whatever the case may be—and if it's marketing, sales, customer service or PR related—the Marketing Max team can help.

Once we nail down what the focus of the discussion will be (usually in a quick call or email), we'll schedule a call with you or your team and tackle it head-on.  Generally, there will be no report delivered after the call, so take good notes!

Contact us today and let's grow your small business!

Sales & Marketing Collateral Review

If you have existing sales and/or marketing materials and you want to know if they're good enough, there's nothing smarter than asking the pros.  We'll ask you to mail or email us up to ten sales and/or marketing pieces—sales letters, brochures, flyers, etc.—and then we'll take a few days to review and discuss those materials internally.  A few days after that, we'll provide you with a 2-4 page analysis offering advice or new ideas to improve your collateral.

Website Audit

Are you concerned that your website isn't doing what it is supposed to? For most businesses, that means getting more visitors and converting existing visitors into customers.  Let the Marketing Max team review your website, its copy, code, usability, search engine friendliness and more to find out.  We'll go through every page of your small business website and then provide you with a 2-4 page report outlining our recommendations.  You can then tackle those recommendations yourself or let our team help.

Contact us today and let's grow your small business!

Competitive Report & Matrix

Want to know who your competitors are and what they're up to?  After a brief phone discussion about your business and its target market, we'll take about a week to research both your direct and indirect competitors.  We'll provide a 3-6 page report on who they are and what they're up to.  We'll also include a matrix comparing your business offerings to theirs.  If required, we'll contact certain competitors using our 'stealthy undercovers' to find out more than what we find publicly available.

Market Research

If you're looking to launch a new product or service, it's always best to understand the marketplace from both a business and customer perspective.

Marketing Max will develop a profile of your target market and deliver it to you in a report following a week or so of research.  This report will include demographic data as well as competitive information.  It will help you understand both the opportunities and potential threats that exist before you launch.

Contact us today and let's grow your small business!

Customer Survey

Are you losing customers or worried that you might?  Marketing Max understands that building long-lasting and profitable customer relationships is the key ingredient to a successful small business. 

We'll contact your clients and ask them straight-up what their perception is of your business and the products or services that it offers—either by email, web survey, phone or all three.  You'll be very surprised at what you can learn just by asking the right questions!  Results provided in a 2-4 page report.

Customer Retention Process Review

For most small businesses, current customers are their bread and butter.  It's much easier to up-sell a current customer than to acquire a new one.

Let the Marketing Max team analyze your customer retention process by reviewing what it is you're doing or not doing to retain customers.  In a 2-4 page report, we'll provide you with our recommendations for enhancing or creating a customer retention plan that works.

Secret Shopper

One of the best ways to find out how you're doing in terms of customer service experience is to hire an outsider to become a customer and report back on his or her findings. Marketing Max can be your Secret Shopper.

We won't tell you exactly what we'll be doing or when, but it will involve everything a typical customer would expect to be able to do—talk to your sales people, purchase things, return something, utilize your help desk or customer service department, etc.

After the investigation, we'll send you a 2-4 page report on our experience and recommendations for areas of improvement.

Contact us today and let's grow your small business!

Messaging & Positioning

If you're constantly selling your products or services by pushing offers and features, then you're not focused on your customer—it's all about you.  What your business needs is a clear and concise message that offers value and makes the customer feel important.  This is where messaging comes in. 

We'll discuss your business with you and then research the competition to determine where you're positioned in the marketplace.  After that, we'll develop a messaging document that clearly defines your business and the values it delivers to the customer.  You should then use this messaging in all of your communications from that point forward.  Consistent.  Customer focused.  That's what it's all about.

Press Releases

While public relations (PR) as a whole is far more than a simple press release (more on that here), often times small businesses need to communicate certain news to both the media and public quickly. 

The Marketing Max team has years of experience writing press releases that work. We know what to write about, how to write it, and who to target the release to.  We even have a little website that you can use to quickly order a press release if you'd like—EasyPressReleases.com.